We named our company after Argus, the all-seeing giant from Greek mythology. The analogy we sought was that we provide a watchful eye and search for potential improvement. In Greek mythology he was name Argus PanOptes. Pan for all and Optes for seeing. We tried to capture this in our logo and the link with an eye was easily made. So it seemed pretty straightforward to come up with a logo that relates to an eye.
The search for an appropiate and visual attractive log began. Above the end results is presented; The ArgusI logo, an abstract, sharp and crisp logo referring to the eye of Argus. But it may sound easy to come up with a logo representing an eye. Together with Jagd graphic design, it took us quite some time to find our logo. The overview below gives an impression of the different angles and concepts created.