Running with Gazelles, Eating with Lions

Running with Gazelles, Eating with the Lions, a famous quote of Thomas L. Friedman in his bestseller The World is Flat, A Brief History of the Twenty-First Century. He meant that flexible and adaptable entrepreneurs are be empowered by the flattened world, having acces to labor, information, and communication.

Every morning in Africa, a gazelle wakes up.It knows it must run faster than the fastest lion or it will be killed. Every morning a lion wakes up. It knows it must outrun the slowest gazelle or it was starve to death. It doesn’t matter whether you are a lion or a gazelle. When the sun comes up, you better start running.

Being a relatively small company, we are flexible, on the other hand we can eat with the lions as we acquired one of the global standards on network design: LogicNet Plus XE . After a thorough analysis of the available software packages for strategic network design in 2008, We concluded that ILOG’s LogicNet Plus XE was the best software available and acquired this tool. Since then, we have very successfully used it in a number of location studies.

ILOG LogicNet Plus XE is a packaged network design and planning tool that combines the advanced and powerfull optimization technology (CPLEX) with a graphical user interface. The tool allows the analysis of the tradeoffs between production, warehousing, transportation costs and service requirements; as well as the calculation of the optimal network configuration for different cost and service objectives. LogicNet Plus XE was originally developed by the US-based company LogicTools, which was founded by David Simchi-Levi, professor at MIT. In 2007, LogicTools was acquired by ILOG, followed by IBM, that took over ILOG. Currently, over 250 companies (70+ Fortune 500) use and benefit from LogicTools solutions. Some important functionalities of LogicNet Plus XE are: (1) Determining the best number, location, and size of DC’s, plants, and lines; (2) Multi-time period analyses for multi-year or seasonal planning;
Unlimited echelons, unlimited Bills Of Materials, including multiple recipes and byproducts; (3) Detailed transportation modelling including min/max on lanes for groups of sites; (4) Detailed sourcing rules for customers and warehouse (single source, dual source, etc); (5) Detailed production modelling including lot sizes, overtime, yield, and moves; (6) Currency exchange rates; Economies of scale, lanes, site grouping, and group single sourcing; and (7) Report on supply chain carbon outputs; and set carbon emission constraints.

See for additional information about the tool, its appliactions, and characteristics site at IBM

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